Ecolab's new and improved StainBlaster™ program provides clean, white
and soft laundry while extending linen life and reducing replacement
costs
ST. PAUL, Minn.--(BUSINESS WIRE)--
In a recent study conducted by Satisfaction Management Systems, a
Minneapolis-based market research and consulting firm, 70 percent of
laundry professionals in the lodging industry said stain removal
presents their biggest challenge1.
In response to research data and feedback from studies conducted with
300 customers, Ecolab has improved its StainBlaster™ product line to
effectively tackle the toughest stains and help produce the best results
— clean, white and soft laundry.
"With linen replacement accounting for up to 25 percent of overall
laundry costs2, removing stains and extending linen life is
essential in today's lodging laundry operations," said Jim Tarara, vice
president of Research, Development & Engineering for Ecolab's Global
Institutional business. "The inability to remove stains effectively not
only wastes money, it can also impact guest satisfaction ratings and
harm a brand's reputation."
The StainBlaster line encompasses four proprietary products.
Ecolab StainBlaster Multi-Purpose features a proprietary
detergent combination designed to save customers time and money by
replacing three separate pre-treatment products with one unique formula.
StainBlaster Multi-Purpose removes the most common stains laundry
professionals face, such as grease, oil, ink, blood, lipstick, body
soils and food.
Ecolab StainBlaster Specialty is formulated to eliminate the most
challenging stains such as foundation makeup and baseball clay. It also
aids in the removal of sunscreen stains.
"Our customers told us they need a product to effectively remove tough
stains containing high amounts of metals that stick to linens and cause
discoloration," said Tarara. "StainBlaster Specialty attacks those
metals to neutralize stains, prolonging the life of wash cloths, pillow
cases and more."
Two other products round out Ecolab's laundry stain management program:
StainBlaster Destainer, for use on bleachable stains such as coffee,
tea, wine, fruit juice and mildew; and StainBlaster Rust Remover for
removing spots caused by rust and iron.
Tarara added that average life of a bath towel is 50 turns, hand towels
last about 25 turns and washcloths 10 turns3 with a "turn"
defined as once through the entire laundry process -- sorting,
pre-treating, washing, drying, folding and placing the clean linen in a
guest room for use.
For a typical 150-room hotel, the average cost of doing laundry is more
than $200 per day. Over a year's time, a 150-room hotel will spend
approximately $75,000 on its laundry operation, and of that total, about
$18,750 or 25 percent will be for linen replacement4. By
effectively removing stains, a hotel can help optimize its laundry
operation and save money by reducing the need to purchase new linens.
Ecolab's stain removal products are part of the company's comprehensive
laundry solutions for the lodging and long-term care industries. For
more information, visit www.ecolab.com/solutions/laundry/stain-management/protect-your-linen-investment.
About Ecolab
A trusted partner at more than one million customer locations, Ecolab
(ECL) is the global leader in water, hygiene and energy technologies and
services that protect people and vital resources. With 2012 sales of $12
billion and 44,000 associates, Ecolab delivers comprehensive solutions
and on-site service to promote safe food, maintain clean environments,
optimize water and energy use and improve operational efficiencies for
customers in the food, healthcare, energy, hospitality and industrial
markets in more than 170 countries around the world.
For more Ecolab news and information, visit www.ecolab.com.
Follow us on Twitter @ecolab
or Facebook at facebook.com/ecolab.
(ECL-P)
1 2012 Ecolab Laundry Habits and Practices Study. Conducted
by Satisfaction Management Systems. Reported in February 2013.
2 Ecolab data on file
3 Ecolab data on file
4 Ecolab data on file
Ecolab Inc.
Roman Blahoski, 651-293-4385
MediaRelations@Ecolab.com
Source: Ecolab Inc.
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