New Study Shows Cleanliness Matters Most to Restaurant Customers
ST. PAUL, Minn.--(BUSINESS WIRE)--
New research from Technomic, a leading foodservice research firm, shows
that diners in many U.S. cities consider restaurant cleanliness to be
more important than the quality of the food*. According to Technomic's
survey of 12,295 consumers throughout the U.S., the cleanliness of
restaurant interiors, as well as dishes, glasses and silverware, was
consistently ranked as having the highest importance when choosing a
restaurant.
To highlight the importance of restaurant cleanliness, Ecolab is taking
its "Why Clean Matters" campaign on a coast-to-coast tour. Through
November 17, 2011, the "Why Clean Matters" tour will visit select cities
and meet with restaurant operators to highlight the importance of
restaurant cleanliness and demonstrate the latest technology to help
ensure consumers are pleased with their dining experience. An Ecolab
trailer will showcase Ecolab's award-winning line of cleaning
innovations, including the Apex™ Conveyor Dishmachine and Ecolab
Cleaning Caddy, at each tour stop.
Key insights from the Technomic study include:
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Diners in Chicago ranked the quality of food as their number-one
concern when choosing a restaurant, with the cleanliness of their
dishware, silverware and glassware second and the cleanliness of a
restaurant's interior third.
-
Denver respondents ranked the cleanliness of a restaurant's dishware,
silverware and glassware as important as the taste and quality of food.
-
For New Yorkers, the taste and quality of food and the cleanliness of
a restaurant's kitchen area tied as top concerns.
-
San Francisco respondents ranked the cleanliness of a restaurant's
interior as their primary concern, with the quality of the food second.
-
Diners in Washington, D.C., ranked the cleanliness of their
silverware, dishes and glasses as most important, above food taste and
quality.
Restaurateurs across the country can learn what people value most in
their dining experience at www.WhyCleanMatters.com/coast-to-coast,
which includes an interactive map showing city-specific results of the
survey.
"Understanding and anticipating consumer preferences is vital to our
customers' success," said Nicolas Granucci, vice president, Foodservice
Marketing at Ecolab. "Cleanliness is very important to restaurant guests
across the U.S., and it is our mission to provide restaurant operators
the products, services and know-how they need to give guests the clean
experience they expect."
To view videos of chefs expressing Why Clean Matters to their
restaurants or to learn more about Technomic's research, visit www.WhyCleanMatters.com.
With sales of $6 billion and more than 26,000 associates, Ecolab Inc.
(NYSE: ECL) is the global leader in cleaning, sanitizing, food safety
and infection prevention products and services. Ecolab delivers
comprehensive programs and services to foodservice, food and beverage
processing, healthcare, and hospitality markets in more than 160
countries. More news and information is available at www.ecolab.com.
*The complete Technomic Inc. Consumer Restaurant Brand Metrics Survey is
available for purchase at http://www.technomic.com/.
(ECL-C)
Ecolab Inc.
Roman Blahoski, 651-293-4385
Source: Ecolab Inc.
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