Consumer Preferred Fragrances Enhance the Car Wash Experience and
Provide Added Value
ST. PAUL, Minn.--(BUSINESS WIRE)--
Ecolab Inc. today introduced its new Blue Coral® Foaming
Fragrances, a unique line of air fresheners for the car wash environment
that enhance the wash experience. Designed for the full-serve and
express exterior conveyor professional car washes, the new fragrances
were developed to provide additional consumer value and a point of
differentiation for operators.
Today's car wash consumers appreciate getting more value for the money
they spend, and providing them the best overall experience is part of
delivering that value. Car wash owner / operators using Blue Coral
Foaming Fragrances report the new Ecolab fragrance products help set
their wash apart from their competitors and give the consumers the
heightened experience and value they are looking for.
The foaming fragrances introduce a new product category for Ecolab
Vehicle Care, designed to fill a gap identified through ongoing industry
research. Ecolab partnered with leading fragrance experts and industry
consumers to zero in on four spa-like fragrances that signal a sense of
'clean' to consumers: pomelo leaves, green tea, water lily pear and
citrus splash.
This new product line further supports Ecolab's well established
business model. "Ecolab Vehicle Care works with our customers to help
drive their revenues and increase profitability," said Steve Nichols,
vice president and general manager of Ecolab Vehicle Care. "We're
excited to launch Blue Coral Foaming Fragrances to help operators
differentiate their wash operation, provide added value to their
customers and drive repeat purchases."
The product also comes with the support of Ecolab's marketing program
that gives operators customizable merchandising and promotional
materials, such as windscreens, interior signs, consumer handouts and
more.
With sales of $6 billion and more than 26,000 associates, Ecolab Inc.
(NYSE: ECL) is the global leader in cleaning, sanitizing, food safety
and infection prevention products and services. Ecolab delivers
comprehensive programs and services to the foodservice, food and
beverage processing, healthcare and hospitality and vehicle care markets
in more than 160 countries. More news and information is available at www.ecolab.com.
(ECL-P)
Ecolab Inc.
Jennifer Kirscher, 651-293-2846
Source: Ecolab Inc.
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