Advanced Formula Delivers Superior Performance to Keep Customers'
Wheels Protected and Shiny Longer
ST. PAUL, Minn.--(BUSINESS WIRE)--
Ecolab Inc. today announced its new Rain-X® for Wheels, a wheel
protectant formula that produces brilliant shine and protects rims from
tough soils and buildup. Designed for wheel treatment in full-serve and
express conveyor professional car washes, Rain-X for Wheels was
developed to provide additional value for consumers and a new revenue
solution for operators.
"Rain-X for Wheels has been a great addition to our wash offerings,"
states Kevin Bowers, manager of Kelly's Express Car Wash in Stockton,
Calif., one of the product pilot test sites. "It has produced loyalty
with our customer base by offering protection for wheels unlike any
other product. We use Rain-X for Wheels as a free addition to entice
customers to purchase a larger package which has helped us draw
additional revenues per car."
Rain-X for Wheels uses an advanced protective technology that bonds to
the rim's surface, immediately creating a barrier that produces a
long-lasting shine and increased protection against oxidation and
dulling. Repeated applications build a protective layer which increases
product durability and enhanced performance to repel water and soils.
"Consumer focus group testing revealed that clean wheels ranked the
highest as the most common sign indicating that a car was clean," says
Steve Nichols, vice president and general manager of Ecolab Vehicle
Care. "We're excited to provide Rain-X for Wheels to help our operators
address this need with a brand that people know and trust to deliver
protected cars."
Rain-X for Wheels provides a strong addition to Ecolab's Rain-X Online
Protectant, the car wash industry's first complete surface protectant
introduced in 2005 for all glass, paint, trim and chrome exteriors. It
is also compatible with wash water reclaim systems.
The product also comes with the support of Ecolab's marketing program
that provides operators with customizable Rain-X merchandising and
promotional materials, such as windscreens, interior signs, consumer
handouts and more.
With sales of $6 billion and more than 26,000 associates, Ecolab Inc.
(NYSE: ECL) is the global leader in cleaning, sanitizing, food safety
and infection prevention products and services. Ecolab delivers
comprehensive programs and services to the foodservice, food and
beverage processing, healthcare and hospitality markets in more than 160
countries. More news and information is available at www.ecolab.com.
(ECL-P)
Ecolab Inc.
Jennifer Kirscher, 651-293-2846
Source: Ecolab Inc.
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