ST. PAUL, Minn., May 12, 2010 (BUSINESS WIRE) -- Ecolab Inc. today announced the launch of its new Blue Coral(R)
1-Step Wheel Cleaner, and its improved Black Magic(R) Online
Tire Dressing formula. The announcement was made at the 2010
International Carwash Association Car Care World Expo in Las Vegas.
Blue Coral 1-Step Wheel Cleaner is a highly concentrated, hydrofluoric
acid-free cleaning formula for automated car washes. Its foaming
alkaline solution clings to wheels to ensure thorough cleaning and is
effective on all regional soils.
Ecolab also reformulated its Black Magic Online Tire Dressing,
delivering a more durable, uniform and heightened glossy shine. The
water-based, quick-dry formula is designed for the automated carwash
environment and formulated to work with all current online tire dressing
applicators.
"Current research indicates consumers gauge the quality of their car
washes by how shiny their tires look and if wheels are thoroughly
cleaned," said Julie Moore, vice president and general manager of Ecolab
Vehicle Care. "Our two new products, supported by our service and
training on industry best practices, are aimed at delivering that
superior looking tire that will 'wow' the car wash consumer and help
drive repeat business for car wash operators."
As with all products in the Ecolab Vehicle Care line, the new Blue Coral
1-Step Wheel Cleaner and the improved Black Magic Online Tire Dressing
are VOC-compliant throughout North America, and are free of
controversial ingredients such as phosphate, NPE Surfactants and APE
surfactants which are of concern to some customers, supporting the
company's environmentally responsible strategy and further supporting
its Blue Coral Beyond Green sustainability program.
With sales of $6 billion and more than 26,000 associates, Ecolab Inc.
(NYSE: ECL) is the global leader in cleaning, sanitizing, food safety
and infection prevention products and services. Ecolab delivers
comprehensive programs and services to foodservice, food and beverage
processing, healthcare, and hospitality markets in more than 160
countries. More news and information is available at www.ecolab.com.
(ECL-P)
SOURCE: Ecolab Inc.
Ecolab Inc.
Jennifer Kirscher, 651-293-2846
Copyright Business Wire 2010